Our Story

Welcome to our world of vintage eyewear passion! We're a team of enthusiastic vintage eyewear lovers who traverse the globe in search of unworn, precious eyewear treasures. Our journey began in 2014 when we opened our charming boutique store in the heart of Tallinn's Old Town in Estonia.

At our core, we're fervent believers in the unparalleled quality, craftsmanship, and design of vintage eyewear from the 1960s to the mid-1990s. This was an era where excellence took precedence over price, and the finest materials and techniques were used to craft breathtaking eyewear. Each frame was a labor of love, meticulously handmade, and infused with soul and care.

In those golden years, eyewear brands and manufacturers were often family-owned, driven by a deep-seated passion for their craft and an unwavering commitment to integrity. Their focus was on producing the highest quality frames with innovative designs, and profit was a byproduct, not the primary goal.
Contrast that with the present, where much of global eyewear production occurs in mass quantities in China, with an emphasis on affordability. The soul of the business seems to have waned. That's why we're dedicated to preserving and sharing the eyewear made during that golden era.

This being said, there are still manufacturers and brands today that produce with the best quality, passion, and have a rich history and experience behind them, and we proudly represent these brands and frames in our store. We clearly distinguish between authentic vintage frames and modern ones, allowing you to choose what works best for you.

Our goal is to provide you with an exceptional selection of frames that you can treasure for a lifetime, perhaps even pass down to future generations. We understand that some might hesitate to invest in rare and unique frames, fearing they might break them. However, our experience has shown that when you own a one-of-a-kind frame that may never be available again, you tend to take better care of it, even if you're known as a frame destroyer!

If you're in Tallinn, we invite you to visit our lovely boutique store in the Medieval Old Town. Come see, try on, or simply say hi. We're open on weekdays from 11 AM to 6 PM, and we're available by appointment on weekends. You can also schedule a private appointment for a tailored shopping experience. We're committed to offering our customers all the guidance and attention they need for a remarkable eyewear shopping journey. Join us, and together, we'll celebrate the timeless beauty and craftsmanship of vintage eyewear.